Colorful wooden toys including an elephant, a stacking ring tower, and a green dinosaur, with safety and material icons overlayed in a circular design.

Toy Digital Product Passport (DPP)

Secure Your Market Access. Mandatory under the New TSR.

The new Toy Safety Regulation (TSR) is redefining the standards for the toy industry. By 2027, every toy sold in the EU must be equipped with a Digital Product Passport (DPP). DPP Link Ltd provides the specialized RegTech infrastructure to help manufacturers and importers transition to this new era of transparency without the enterprise price tag.

EU TSR & ESPR READY
2027 REGULATORY COMPLIANT
NO COMPLEX IT REQUIRED

Why the Toy Industry is at Risk

The toy sector faces unique safety and chemical documentation requirements that are now being digitized.

  • Customs Enforcement: The new TSR grants authorities enhanced enforcement tools. Without a valid DPP link, your products will be blocked at the border.

  • Retailer Mandates: The DPP is becoming the new baseline for traceability. Retailers are already prioritizing suppliers who can provide verifiable safety data.

  • The Compliance Gap: Trying to meet enhanced documentation requirements manually leads to expensive delays. DPP Link captures this underserved market through standardized, affordable SaaS.

The Solution: DPP Link Toy Safety Engine

One platform. One source of truth. Full safety compliance.

  • Intelligent Data Extraction: Upload your test reports, technical files, or chemical risk assessments. Our "SaaS OS" stack parses the complexity of toy safety data for you.

  • Instant Safety Passports: Generate a 100% EU-compliant Toy DPP in minutes, featuring GS1 Digital Link and JSON-LD profiles that meet strict EU semantic standards.

  • Integrated Battery Data: For toys with electronic components, our system automatically integrates the specific data required by the EU Battery Regulation.

  • Verified Responsible Person: Easily link and display the details of your EU-based Responsible Person as required by the TSR.

What’s Inside a Toy DPP?

Your compliance-ready data package is designed for regulators and safety-conscious parents:

  • Safety & Chemical Data: Digital status of hazardous substances (PFAS, heavy metals) and risk assessments.

  • Traceability & Origin: Complete supply chain transparency, tracking every unit from raw materials to final assembly.

  • Certificates & Marks: Digital storage for CE marking and EN/ISO safety certifications

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  • Electronic & Battery Specs: Detailed data for toys containing batteries or electronic parts.

  • GS1 Digital Link QR: A machine-readable data carrier that resolves to a rich, multilingual dashboard for consumers.

Beyond Compliance: Protect & Grow Your Brand

  • Win Parent Trust: Prove safety instantly at the point of sale with a single scan.

  • Streamlined Audits: Reduce liability and simplify regulatory inspections with central, immutable records.

  • Direct Loyalty Channels: Convert one-time purchases into repeat customers by linking your DPP to warranty and re-order channels.